Sales and Marketing
It’s About Profits Stupid!
-Do you view everything your Company does as Marketing?
-Do you have a Marketing Plan?
-What is a customer worth?
-What is your niche?
If you can’t answer these easily….You need help!
Managing sales growth is a challenge to many small businesses regardless of industry. Either sales growth is happening too rapidly taxing organizational resources or sales are flat or in decline.
Are you developing sales intelligently?
Which customers generate the most revenue/profit?
What makes you unique vs. the competition?
Evaluation of product and price is also key. Perhaps the products are not exactly what customers are looking for. Maybe there are new alternatives in the market that appeal more to customers. Price may be a factor. Is it too high? Is the price value equation out of balance?
What about promotion?
Does the company have marketing plan?
Does it promote or is the firm relying of referral and word of mouth? Is there a salesperson(s)? How do they spend their time? Are the performance measurements for sales? How are they paid?
All these issues contribute to sales success or the lack of it. Having an outside unbiased perspective can make a huge difference in identifying what is really going on and putting a plan in place to improve the sales situation, whatever the current state may be.
Bob Baulch ,R K Baulch and Associates,LLC is Certified Guerrilla Marketing Coach and is uniquely qualified to bring the right direction to your sales and marketing issues.
CERTIFIED GUERRILLA MARKETING COACH
